Book Launch party Sept 9, 2010
Radio interview “Northwest Vine Time”
http://blog.andreajohnsonphotography.com/wp-admin/images/NWVT_9-11-10.mp3
To order the book, available nationwide at bookstores or direct from the publisher, Timber Press
http://www.timberpress.com/books/essential_wines_wineries_pacific_northwest/danehower/9780881929669
Bulk trade discounts available for those in the wine industry, call Timber Press directly for special rate
1-800-327-5680
Last summer I had the pleasure of working with a talented team at Stoller Vineyards for a lifestyle photoshoot to be used in a series of advertisements, multimedia/video productions, and general marketing material – http://www.stollervineyards.com/
It takes the coordination of many people to create a lifestyle shoot that looks and feels vibrant and relaxed. Dixie Huey (consulting G.M. at Stoller Vineyards) was integral to the planning, strategic focus, and coordination of all details. She was also able to balance her roles as ‘creative director/ water & wine fetcher/ housekeeping/ damage control’ as she explained in the behind the scenes preparation and execution of this shoot on her Trellis Wine Consulting blog:
http://trelliswineconsulting.blogspot.com/2010/08/diary-of-andrea-johnson-photo-shoot.html.
The ‘models’ were perfect: For lifestyle shoots I prefer to work with actors since creating real interactions among the group are essential for capturing candid moments. I’ve worked with Erik Nicolaisen, who is a professional actor based in L.A., for several advertising campaigns in California and was fortunate to coordinate this shoot with his trip to Oregon. His ability to put everyone at ease and joke with the crew set the scene, and the great wine and food also helped create a jovial atmosphere.
Wine industry folks will probably recognize the other ‘actors’ in the campaign:
Kerry Newberry (with printed sundress and straw hat) is a renowned journalist specializing in wine, food, sustainability and lifestyle, http://www.kerrynewberry.com/,
Andrea Slonecker (red sundress, dark brown hair) is the executive director of Portland Culinary Alliance and a culinary instructor, recipe developer, and food writer.
Blake Van Roekel (red top, black skirt, tire swing model with red hair) is a chef instructor at the Art Institute of Portland and Robert Reynolds Chef Studio, and owner of Good Keuken http://goodkeuken.wordpress.com/about/
Hans Koenigseder, an Alaska airlines pilot, loves Oregon wine and appeared in the Oregon Wine Board brochures and campaign in 2007.
Melissa Burr (winemaker), Grace Cargni and Emily Olds (hospitality) graciously acted their real roles at Stoller, and truly add to the warm environment at the winery.
Thanks everyone for making this a successful and fun shoot! To see more photos check out the selects here: http://bit.ly/Stoller_Lifestyle_Campaign
Emily Olds of Stoller Vineyards sets up a private tasting and picnic with a view overlooking the stunning estate vineyards at Stoller, Dundee Hills, Willamette Valley, Oregon.
Couples enjoying the tire swing at Stoller Vineyards, Dundee Hills, Willamette Valley, Oregon.
Couples enjoying a private wine tasting and picnic at Stoller Vineyards, Dundee Hills, Willamette Valley, Oregon.
Couple enjoying a romantic picnic and wine tasting at Stoller Vineyards, Dundee Hills, Willamette Valley, Oregon.
Couple enjoying wine tasting at Stoller Vineyards, Dundee Hills, Willamette Valley, Oregon.
Couple enjoying private barrel tasting with winemaker Melissa Burr at Stoller Vineyards, Dundee Hills, Willamette Valley, Oregon.
Stoller hospitality director Grace Cargni arranges lunch & wine tasting at Stoller tasting room overlooking estate vineyards, Dundee Hills, Willamette Valley, Oregon.
Couple enjoying wine tasting at Stoller Vineyards, Dundee Hills, Willamette Valley, Oregon.
Argyle launched Cellar Key, (http://thecellarkey.com/) a nationwide promotion which allows views to take a video tour of the winery, read accolades, meet the winemaker, and explore food and wine pairings directly from your smartphone.
I worked with the team to shoot footage on location in Dundee, Oregon which was then edited and programed by a production company in Chicago. Here’s the two videos I worked on:
Multimedia piece: Photography Tour through Burma, Feb 2010.
Of all the places I’ve traveled to in search of authentic culture, Myanmar (aka Burma), is undoubtedly at the top of my list. Working with Bob Holmes to lead a small exploratory photo tour was the ideal way to interact with the people in an unobtrusive way. Everyone I met – nuns, monks, farmers, and artists – were genuinely curious and kind. I was especially touched by the amazingly talented photographers, painters, lacquer artists, and clothing designers, all of whom expressed admiration for an American woman’s ability to travel freely and make her living as an artist. When I asked how they felt about being photographed, they answered with the same response “I will not leave Burma in this lifetime, but at least my photos will make it to America.” In each location we worked with a local guide, one of whom best explained the basic desires of the people: to improve their quality of life and to be treated as a human, rights I take for granted. “Listen to the words behind the smiles”, our guide emphasized. “I want people to hear and know our heart.”
We plan to return to Myanmar to lead another photo tour throughout the country, please contact me directly if you are interested in details.
Me Nyein Kon temple, Bagan, Burma: 4,000 temples in 26 miles radius, these ancient temples rival Angkor Wat as one of the greatest architectural sites of the world.
Shwedagon Paya, Yangon, Burma: One of the world's most spectacular religious monuments. The gold dome is 322 feet tall and covered with 60 tons of pure gold.
Young Nun and Monk, Burma
Women hand-hoe savignon blanc vines, AyeTha Ya vineyard near Inle Lake, Burma
Inle Lake, Burma
Traditional Intha tribe fishermen paddle flat-bottomed skiff boats with one leg wrapped around a single wooden paddle to drive the blade through the water in a snake-like motion, Inle Lake, Burma
Burma from Andrea Johnson on Vimeo.
1. Does your photography capture the personality of your brand?
Are your photos authentic, memorable, and instantly identifiable? Do they capture your unique sense of place, or are they generic? Do your visuals inspire your customers to create an emotional connection to your brand?
2. Are you consistently integrating photos and visual media?
Do you have professional quality photos and videos consistently utilized on your website, blog, social media, printed collateral and press releases?
3. Are you maximizing your media coverage?
When a journalist covers your winery in a magazine or newspaper, do you have high quality photographs available to accompany the story? In today’s market, fewer publications have time or budget to send a photographer to accompany the writer. Your coverage space can double or triple with professional images custom created for a publication’s audience.
4. Are you managing your visual assets?
Are your photographs and videos keyworded and captioned for search engine optimization? Do you have an image library available for immediate, high-resolution download? Are your photos and videos of consistent high resolution, press-ready quality? Is your visual media backed up on three separate hard drives in multiple locations, and also available on multiple servers online?
5. Do you have a multi-media or video strategy?
Is your video HD quality with the ability to be utilized in a variety of applications? Are you also evaluating the above questions for your multi-media and video projects?