1. Does your photography capture the personality of your brand?
Are your photos authentic, memorable, and instantly identifiable? Do they capture your unique sense of place, or are they generic? Do your visuals inspire your customers to create an emotional connection to your brand?
2. Are you consistently integrating photos and visual media?
Do you have professional quality photos and videos consistently utilized on your website, blog, social media, printed collateral and press releases?
3. Are you maximizing your media coverage?
When a journalist covers your winery in a magazine or newspaper, do you have high quality photographs available to accompany the story? In today’s market, fewer publications have time or budget to send a photographer to accompany the writer. Your coverage space can double or triple with professional images custom created for a publication’s audience.
4. Are you managing your visual assets?
Are your photographs and videos keyworded and captioned for search engine optimization? Do you have an image library available for immediate, high-resolution download? Are your photos and videos of consistent high resolution, press-ready quality? Is your visual media backed up on three separate hard drives in multiple locations, and also available on multiple servers online?
5. Do you have a multi-media or video strategy?
Is your video HD quality with the ability to be utilized in a variety of applications? Are you also evaluating the above questions for your multi-media and video projects?